Freeform President Tom Ascheim and Executive Vice President of Programming and Development Karey Burke unveiled yesterday some holiday programming highlights for the young adult cable network at the combined Disney|ABC Television’s presentation for the national advertising community at Lincoln Center’s David Geffen Hall.
The network will expand its holiday dominance with over 1000 hours of themed programming kicking off with “31 Nights of Halloween” on Oct. 1, an increase of the annual “13 Nights of Halloween.” The network also introduced Freeform Santa (“Shadowhunters” star Isaiah Mustafa) and November’s “Kick Off to Christmas.” Then the iconic “25 Days of Christmas” returns to the entire Disney|ABC Television on DEC. 1, the only major media network to offer a unified holiday programming initiative. During last year’s “25 Days of Christmas,” Freeform led the television group with 80MM unique viewers, accounting for more than half of the 151MM total unique viewers across all channels.
From the executive producers of the “Disney’s Fairy Tale Weddings” series, Ann Lewis Roberts, Simon Lythgoe and Jenny Daly, “Decorating Disney: Halloween” will be part of “31 Days of Halloween.” This behind-the-scenes special will reveal all the tricks and treats behind the transformation of the Walt Disney World and Disneyland resorts into the scariest, yet still magical, places on Earth! Freeform will continue the spooktacular festivities with a celebration for one of the most beloved Halloween movies with the “Hocus Pocus 25th Anniversary Extravaganza.”
Two Freeform original holiday films, “Life Size 2” and “Sleeping Together,” will also be part of the holiday lineup. In the former, Tyra Banks, who will also executive produce, reprises her iconic role as a doll that comes to life; but in the sequel, Eve has grown up. This time she’s magically awakened to help a young woman learn to live and love again. Along the way, Eve experiences the ups and downs of real life in an edgy, fun, modern Christmas movie. “Sleeping Together” is an unexpected and whimsical holiday rom-com about two insomniac strangers plagued by exhaustion. After a brief meeting, they discover that they can only fall asleep if they are sleeping next to each other. What seems like an odd coincidence, and frankly a disruption to their lives, might be more meaningful than they’d like to admit.
Meet Freeform Santa below!