A fun participation experience will connect kids’ interest in their favorite TV series – “Andi Mack” – and their favorite activities – leveling up via games and quizzes – when Disney Channel presents “Andi Mack Live Play,” an evening of interactive television viewing, MONDAY, JAN. 15 (8:00 p.m., EST/PST). The event takes place during a new episode of “Andi Mack,” airing simultaneously on the DisneyNOW app and Disney Channel, and followed by a special telecast with the stars of the show, “Andi Mack Cast Party” (8:30 p.m., EST/PST), on Disney Channel. Leaderboards and poll results for the “Andi Mack Live Play” quizzes, trivia, polls and other elements will be shown on DisneyNOW in real time for both the East and West Coast transmissions of the new episode.
Kimberly Hicks, vice president, Digital Media, Disney Channels, said, “We’re increasingly employing our app technology in creative ways to meet the expectations of our young viewers who enjoy participating in polls, stretching their knowledge with trivia and games, and reaching the next level of achievement all while simultaneously being entertained through their favorite stories and characters on TV.”
The DisneyNOW app [http://DisneyNOW.com] is available to all and has the most comprehensive collection of the newest and best content from Disney Channel, Disney XD, Disney Junior and Radio Disney. Fans can use DisneyNOW to access full episodes of their favorite Disney Channels television shows on demand for free anytime, anywhere on their desktop, smartphone, tablet or connected TV devices. Viewers who sign in with a participating pay-TV provider can also watch a live 24-hour feed of the respective network and access exclusive programming events.
“Andi Mack Live Play” is the eighth Live Play programming event in the past 18 months on Disney Channel. The amount of users tripled for the most recent event, a “Descendants 2 Live Play” in October, with more than 6 million votes cast during the event.
Season to date, “Andi Mack” is cable TV’s #1 series among Kids 9-14, Girls 6-11, Girls 6-14 and Girls 9-14 (Live + 7 Day National ratings*). It is also the #1 series streaming on the DisneyNOW app**.
The “Andi Mack Cast Party” special features Peyton Elizabeth Lee, Sofia Wylie, Joshua Rush, Asher Angel, Lilan Bowden, Emily Skinner and Trent Garrett. Asher Angel also performs an acoustic version of the series theme song “Tomorrow Starts Today,” which will be available on the DisneyNOW app and Disney Channel YouTube immediately following the special. Angel made his recording artist debut in November with the single “Snow Globe Wonderland.” Its music video has more than 3.3 million views on DisneyMusicVEVO.